QSH bookstore was wasting its advertising dollars targeting the whole market sphere. In order to gain a following. QSH’s director Mr. Hariz came to ALQ creative looking for a way to increase revenue. This came as an interesting challenge to us due to it being a niche market(religious books).
After a deep dive into QSH’s basic analysis. We discovered that their actual buyers were female aged 22-44.
Therefore ALQ assisted in:
Re-Developing the website
Re-Branding ( Logo, FB profile )
Setting out advertising styles
Social Media Build up: Facebook, Instagram, Pinterest
according to timeline and DM strategy
Facebook targeting & Boost ( To targeted personas )
Email Marketing ( Adverts for promotion )
Subscribers build up through web plugin
Simple sales report summary & customer receipt design
Customer e-commerce journey walkthrough
Campaign stickers mail out to thank users
Despite having a limited advertising budget and a small team to manage. With the help of ALQ creative. QSH bookstore has managed to rebrand itself towards its target audience.
With all this in place and a proper upcoming strategy set in place. QSH bookstore e-commerce has gained tremendous following despite its niche market and has managed to greatly its revenue having a more satisfied targeted audience who love and appreciate the new brand.
Check out their facebook page for more info and follow them to see more of their digital marketing strategy unfold !